Countdown to Election Day:

STEP ONE: DELIVER THE ASSEST TO SWING STATES

Using the cut-it-out image at the top of this page, LoveAmerica is seeking to raise $20-50k in order take out full page ads in small newspapers (as well digital ads on their corresponding websites) in swing counties across the country. The ad will encourage voters to cut the ad out of their newspaper like a coupon or print them out from their computer, then display them in their car, business, or home windows. The idea is to deliver the actual sign assets of the LoveAmerica campaign directly into the hands of interested voters in critical swing regions. This approach arms allies of the campaign with regional messaging that emphasizes the importance of sober, issue-based decision making. It also empowers them to do something while simultaneously raising the national visibility of the campaign, driving steady web traffic to LoveAmerica.com where voters can print out more messages and share the campaign with their friends and family.

STEP TWO: EARNED MEDIA

As soon as the LoveAmerica ads are launched, a press release announcing the campaign will be circulated on EIN Presswire about the effort. This instantly makes the LoveAmerica campaign news, much in the same way the The Lincoln Project was news when it first launched. The LoveAmerica team will then use the online press release to lobby left-leaning radio, television, blog, and periodical outlets to feature the campaign.

STEP THREE: RINSE AND REPEAT

As the visibility and popularity of the campaign grows, so do the fundraising efforts, allowing LoveAmerica to scale the campaign and continue promoting issue-based decision making to voters right up to election day. 

STEP FOUR: SEIZE THIS MOMENT

With less than three months left to election day and our very democracy hanging in the balance, LoveAmerica needs your support to do something to protect our future. If our democracy falls into the hands of Trump and the authors of Project 2025, money will be cold comfort. There is no time left to sit on the sidelines. Your moment in history has arrived. Please give what you can today. Thank you!